Get Facebook Fans

Have you ever found an easy and superior way to do something, then watched in bafflement as people insist on doing it the hard way?

You will never make money on Facebook if you have the wrong fans. And the best way to get the right Facebook fans for your business is with Facebook ads.

There are two main obstacles to people using Facebook Advertising:

  1. A lot of companies don’t have a budget for Facebook ads
  2. Most people don’t know how to create Facebook ads that are affordable

Let’s tackle both issues…

1. Why It’s Foolish Not to Budget For Facebook Ads

Ok I’ll give you a pass if you have no budget for AdWords and no budget for print and… basically no budget for advertising. No wait, I won’t give you a pass on that- the number one reason businesses fail is they don’t advertise. Ok I made that up- but companies who’ve been through recessions and survived have seen their competitors flounder and go out of business after stopping their advertising to save money.

So should you spend some of your AdWords money on Facebook? Probably. But first let me show you my priorities for businesses. I do AdWords, SEO, Email Marketing, and Facebook marketing for clients, so my recommendations are not biased toward one online channel. Let’s talk about that, then I’ll come back to Facebook ads.

Prioritizing Your Online Marketing Efforts:

  1. AdWords for the highest ROI keywords
    AdWords reaches a point of diminishing return. Once you’ve established what keywords you can get a good ROI on, spend the rest of your budget on the lower priorities.
  2. SEO to get long term traffic on keywords you can rank for
    Every site reaches a point where they frankly don’t deserve to rank for more competitive terms. Even expanding your content with your blog only goes so far. Keep blogging, and move on to Facebook.
  3. Facebook Marketing and Advertising
    Facebook now gets more pageviews than Google. You can capture a targeted audience and, like an email list, market to them repeatedly. It’s way better than Twitter for B2C marketing
  4. Twitter Networking for PR and Opportunities
    Twitter gets only 5% the reach of Facebook, but it’s great for networking, reaching bloggers and journalists, and B2B marketing.
  5. David Blaine
    He is amazing, so if the previous channels didn’t work, you’d better get in touch with the street magician.

Free Facebook Fans Suck

Don’t go to Facebook just because you don’t have a budget for AdWords. It really sucks to try to get fans the free route.

  • Yes, you can get 50 of your friends to fan your page. No that’s probably not your target market.
  • Yes you can run contests, but these fans will all be cheap – as in, they want free or low cost stuff. They’ll discount you to death. Red ocean, anyone?
  • Yes, you can create a video that you call “viral” but unless it gets thousands or millions of views, it wasn’t really viral. Viral marketing is nearly impossible to do on purpose.

Cheap Fan Services?

You can even get some company in India to get you really cheap fans, but I keep hearing from regretful business owners who look at their Page Insights and find these fans are from countries they don’t serve. They may even be fake profiles, which means they won’t interact with you and they’ll water down your Post Feedback Rate. I’m not saying anything as sweeping as companies from India are unethical, but I am saying that you need to watch out for these super-cheap fan services and check up on the fan quality if you do feel you need to go this route.

How To Get Good, Cheap Fans Who May Actually Buy From You

If you haven’t been into the Facebook Advertising interface, maybe you don’t understand how incredible the targeting is:

  • Age
  • Gender
  • Location
  • Language
  • Relationship Status
  • Sexual gender preference
  • Education
  • Interest targeting
  • Page targeting

And if you’re stuck in the search marketing mentality (I was since I never did marketing or advertising until Google came along), you probably don’t realize how much demographic targeting can increase CTR (which lowers CPC, just like in AdWords).

Yes, interest targeting is different from keyword targeting, but that’s another issue. We’re just trying to get you the right fans- people who would buy your product or service if they knew about it.

There’s still a big question about whether Facebook marketing leads to sales. I have seen it work. But I’ll tell you it will absolutely NOT work if you have the wrong fans. So it’s worth it to pay for fans if that means you get real prospects into your Facebook Marketing sequence.

2. How to Do Facebook Advertising Affordably

Here are some of the biggest mistakes I see people making with Facebook ads, which drives up the cost and keeps you from finding cheap, targeted fans:

  • Not testing enough ads
    Sound familiar? I’ve written that about AdWords too :-) You need to test 20-40 Facebook ads to find one or two that are cheap.
  • Targeting too many interests with the same ad
    Also similar to an AdWords mistake. In AdWords we group keywords tightly and make the ad fit them – same deal with Facebook Ads.
  • Using the wrong bidding model
    If you use CPC when you should be using CPM, your cost can be 25 times higher.
  • Bad Pictures
    Remember, this is FACEbook. If you’re not testing faces, think about it. Also, a 110×80 image is pretty small, so you may need to zoom in closer than you think. Oh, and by the way, hot woman are not always the best choice.
  • Long Copy
    Assume you’ll get 3 seconds of the ad viewer’s time – less than AdWords. Make it snappy.
  • Trying to Do Too Much
    With the ad, just get the like or the click. Break your sales process into more pieces to ensure you get a higher conversion rate on the current action (which is a click or a like).

If you fix those six things, you’ll be ahead of the curve. If you want to learn more, check out my FanReach training.

How Much Do Fans Cost?

Based on my own experience, which includes about 25 companies in addition to another 15 or so case studies I’ve seen from several other Facebook marketers I work with, here is the range I target and expect:

  • Business to Consumer: $0.003 – $0.35 per fan; three fans per penny is the cheapest I’ve ever seen. I’d expect an average of about $0.15 per fan
  • Business to Business: $0.50 – $2.00 per fan; you may be able to go lower, but this is what I’ve seen. However, B2B offerings can be higher revenue, so it may still all work out for you with good margin.

However, not every business is ideal for Facebook Marketing. If you can’t find a discernable passion your audience has in common, they probably don’t “like” anything you can target cheaply enough.

Also, every niche is different, every business is different. As you may know with AdWords, two businesses targeting the same keywords can get dramatically different results because of their brand, offerings, and websites. It’s the same with Facebook Marketing.

Go ye and get likes wisely.

It’s always been easy to share with all your friends on Facebook, but until we introduced Groupslast October, there wasn’t a simple way to share with just a few people. Much of what we share in our daily lives is only meaningful to smaller groups of people, like our family, roommates, or co-workers. With Groups, you can create a private space to share with just those friends.

In the six months since our launch, people have created over 50 million Groups on Facebook. It’s grown quickly because of its social design. Instead of making everyone build and manage individual friend lists, one person can create a group for their families and everyone in the family gets to use it.

We’ve received some great feedback about how people are using Groups and what new features they would like to see. Today, we’re happy to announce some new improvements, including integration with Questions, the ability to upload photo albums, and additional membership controls.

How people are using Groups

People are using Groups to communicate with many of the important communities in their lives, like their families, best friends, and teammates. My own family uses a group to stay connected to each other. As a Californian with a brother living in Peru and parents back in Wisconsin, we use our group to update each other about our lives, share vacation photos, and discuss where we’re going to meet up next.

I also have a group with my roommates. Because we have such different schedules, we can go a whole week without seeing each other in person. Our group is where we meet to divide up chores, settle our bills, and make plans for the weekend.

Popular group names among college students 19-22 years old (larger words represent greater popularity).

Popular group names among people 60-75 years old.

New improvements to Groups

You’ve always been able to post updates to Groups, but now you can post questions and polls for only members to weigh in on. You’ll get quick responses to questions like “What movie should we see?” and “When should we should hold our next soccer practice?”

Where before you could only upload individual photos, now you have the option to upload entire albums directly to your group, making it even easier to share your photos with the people who most want to see them.

For group owners, we’re also adding a control that lets you approve people before they are added to the group.

For people who were using our older version of Groups, we’ve created a tool that makes it easy to upgrade to the new Groups format. Owners and members of old Groups will be receiving information about how to upgrade within the coming weeks.

Send button lets you share with Groups

In addition to the other new group features, we’re also introducing the Send button.

A year ago, we launched the Like button, which gives you a quick way to share the things you find on the web with all your friends. But there are times when you find something that you only want to share with a few specific people.

Say you’re on Orbitz and want to tell your roommates about a great idea for a summer vacation, or you come across a Huffington Post article that you only want to share with people at work. With the new Send button, now you can share things with any of your Groups or individual friends on Facebook.

Starting today, the Send button will be available on over 50 leading websites, and it will appear in more places soon.

Create a Group today

It’s been exciting to hear about the many ways people have been using Groups to communicate with the different people in their lives, and we hope you all enjoy the new features, which will be rolling out over the next few days.

Ready to start a new group? Visit www.facebook.com/groups.

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UPDATE on Thursday, June 30, 2011: You may have noticed a box appearing on the right of your home page called “Photos are better with friends”. This is a new way of telling you about features we have added to Facebook such as our Photo Tag Suggest. We showed this over 2.7 billion times to help people to learn about the feature and how they can control it.

UPDATE on Tuesday, June 7, 2011: We’ve been rolling Tag Suggestions out over the last several months and this feature is now available in most countries. We’ll continue to post updates here as the roll-out progresses.

Original Post Dec. 15, 2010.

Every day, people add more than 100 million tags to photos on Facebook. They do it because it’s an easy way to share photos and memories. Unlike photos that get forgotten in a camera or an unshared album, tagged photos help you and your friends relive everything from that life-altering skydiving trip to a birthday dinner where the laughter never stopped. Tags make photos one of the most popular features on Facebook.

While tags are an essential tool for sharing important moments, many of you have said tagging photos can be a chore. (Like that time you had to tag your cousin and her fiancé over and over and over again in 64 different pictures of their engagement party, and then go back and tag the guests.)

Since October, we’ve been working to make this process easier for you. First we added group tagging, so you could type one name and apply it to multiple photos of the same person. Now we’re announcing tag suggestions, which will make tagging multiple photos even more convenient.

Because photos are such an important part of Facebook, we want to be sure you know exactly how tag suggestions work: When you or a friend upload new photos, we use face recognition software—similar to that found in many photo editing tools—to match your new photos to other photos you’re tagged in. We group similar photos together and, whenever possible, suggest the name of the friend in the photos.

If for any reason you don’t want your name to be suggested, you will be able to disable suggested tags in your Privacy Settings. Just click “Customize Settings” and “Suggest photos of me to friends.” Your name will no longer be suggested in photo tags, though friends can still tag you manually. You can learn more about this feature in our Help Center.

Now if you upload pictures from your cousin’s wedding, we’ll group together pictures of the bride and suggest her name. Instead of typing her name 64 times, all you’ll need to do is click “Save” to tag all of your cousin’s pictures at once. By making tagging easier than before, you’re more likely to know right away when friends post photos. We notify you when you’re tagged, and you can untag yourself at any time.  As always, only friends can tag each other in photos.

We’ll be debuting tag suggestions to users in the United States over the next few weeks. Look for tags suggestions when you upload groups of photos that feature the same friends, and see how they can help you share life’s occasions—large and small—every day.

Over the last year, the messages team has been working to make it easier to have one on one conversations with your friends. In November, we launched the new messages, which brings together your chats, texts, emails and messages all in one place.

Today I’m excited to introduce video calling and other improvements to chat.

See The Friends You Message  Most

The new chat design includes a sidebar that lists the people you message most. Now it’s easier to find your friends and start a conversation. The sidebar adjusts with the size of your browser window, and it automatically appears when the window is wide enough.

Create a Group Chat Instantly

We’re also launching multi-person chat, which is one of our most requested features. Now when your friends can’t figure out what movie to see, you can just add them to a chat and decide together. To include more friends in your conversation, simply select Add Friends to Chat.

And just like your other chats, the history of your conversation is available in messages.

Bring Your Conversations to Life

Video chat has been around for years now, but it’s still not an everyday activity for most people. Sometimes it’s too difficult to set up, or the friends you want to talk to are on different services.

So a few months ago, we started working with Skype to bring video calling to Facebook. We built it right into chat, so all your conversations start from the same place. To call your friend, just click the video call button at the top of your chat window.

Talk to friends around the world right from Facebook.

For those of us who have been working on this, it’s particularly exciting to bring video calling to over 750 million people. We’re making this available in over 70 different languages, so friends can stay in touch all over the world.

Video calling will be available to everyone over the next few weeks, but if you don’t want to wait, you can get it now.

Today we’re announcing a bunch of improvements that make it easier to share posts, photos, tags and other content with exactly the people you want. You have told us that “who can see this?” could be clearer across Facebook, so we have made changes to make this more visual and straightforward. The main change is moving most of your controls from a settings page to being inline, right next to the posts, photos and tags they affect. Plus there are several other updates here that will make it easier to understand who can see your stuff (or your friends’) in any context. Here’s what’s coming up, organized around two areas: what shows up on your profile, and what happens when you share something new.

On Your Profile

Your profile should feel like your home on the web – you should never feel like stuff appears there that you don’t want, and you should never wonder who sees what’s there. The profile is getting some new tools that give you clearer, more consistent controls over how photos and posts get added to it, and who can see everything that lives there.

Inline Profile Controls

Before: Most of the settings for stuff on your profile were a few clicks away on a series of settings pages.

Going Forward: Content on your profile, from your hometown to your latest photo album, will appear next to an icon and a drop-down menu. This inline menu lets you know who can see this part of your profile, and you can change it with one click.

A side benefit of moving most settings to inline controls is a much shorter and simpler Settings page.  A bunch of settings that were there previously have been moved directly inline, and a handful have been replaced or removed. (You can find more detail on the profile settings here:http://www.facebook.com/about/control)

Profile Tag Review

Before: Photos you were tagged in would show up on your profile as soon as you were tagged. One of the top requests we’ve heard is for the ability to approve these tags before they show up on your profile.

Going Forward: You can choose to use the new tool to approve or reject any photo or post you are tagged in before it’s visible to anyone else on your profile.

Content Tag Review

Before: Anyone who could see your photos or posts could add tags to them.

Going Forward: You have the option to review and approve or reject any tag someone tries to add to your photos and posts.

View Profile As…

Before: We heard you wanted to know what your profile looked like to others, but the tool for doing this was behind the scenes.

Going Forward: This tool is now on the top of your profile where it’s easier to access.

When You Share

In addition to the profile changes, it will now be more visually straightforward to understand and control who can see your posts at the time you share them. We’re also broadening the functionality of the sharing tool: now if you want to make your posts more expressive, we’ve made it simple to add location and tag the people you’re with.

Inline controls

Before: Controls for who could see your stuff on Facebook lived on a settings page a few clicks away.

Going Forward: The control for who can see each post will be right inline. For each audience, there is now an icon and label to help make it easier to understand and decide who you’re sharing with. Also, when you tag someone, the audience label will automatically update to show that the person tagged and their friends can see the post.

This dropdown menu will be expanding over time to include smaller groups of people you may want to share with, like co-workers, Friend Lists you’ve created, and Groups you’re a member of. These will make it easy to quickly select exactly the audience you want for any post.

If you’re posting to Facebook from a phone or app that does not yet support inline controls, your setting will be the same as it is today. You can change this with a new setting available on your privacy settings page. (For a guided tour of these new controls, go here:http://www.facebook.com/about/sharing)

Word Change: “Everyone” to “Public”

Before: You had the option to share a post with Everyone, which meant that anyone on the internet might be able to see it.

Going Forward: We are changing the name of this label from Everyone to Public so that the control is more descriptive of the behavior: anyone may see it, but not everyone will see it. This is just to make the setting more clear, and it’s just a language change.

Change Your Mind After You Post?

Before: Once you posted a status update, you couldn’t change who could see it.

Going Forward: Now you’ll be able to change who can see any post after the fact. If you accidentally posted something to the wrong group, or changed your mind, you can adjust it with the inline control at any time.

Tag Who You’re With, or What You Want to Talk About

Before: You could only tag someone if you were friends with them, and you could only tag a Page if you had liked it. This felt broken or awkward if you had a photo album of co-workers and had to become Facebook friends to tag them in the photos.

Going Forward: You can add tags of your friends or anyone else on Facebook. If you are ever tagged by a non-friend, it won’t appear on your profile unless you review and approve the post.

Tag Locations in Posts

Before: You could only “check in” to locations using the Places feature on a smart phone.

Going Forward: Now you can add location to anything. Lots of people use Facebook to talk about where they are, have been or want to go. Now you can add location from anywhere, regardless of what device you are using, or whether it is a status update, photo or Wall post. Of course, you can always choose not to add location at all.

As a part of this, we are phasing out the mobile-only Places feature. Settings associated with it are also being phased out or removed. (You can read more about how location works and settings affected here: http://www.facebook.com/about/location)

Remove Tags or Content from Facebook

Before: When we asked, people had different ideas of what removing a tag actually did, and different motivations for wanting to remove them.

Going Forward: Your options for removing tags or content on Facebook are presented more clearly. Your options are: removing from your profile, removing the tag itself, messaging the photo owner or tagger, and requesting the content get taken down. (More details on tagging can be found here: http://www.facebook.com/about/tagging)

These changes will start to roll out in the coming days. When they reach you, you’ll see a prompt for a tour that walks you through these new features from your homepage. In the meantime, you can read more about the upcoming changes from the links throughout this post. We’ll look forward to your feedback on all of this.

Taken together, we hope these new tools make it easier to share with exactly who you want, and that the resulting experience is a lot clearer and a lot more fun.

With over 250 million photos uploaded each day, sharing pictures is one of the most popular activities on Facebook.  We are constantly working on making Facebook Photos better and today we’re introducing some improvements to the way you experience photos.

Bigger Photos, Faster Loading

Now, the photos you share on Facebook are bigger (720 pixels to 960 pixels) and load twice as fast, giving you quicker access to more detailed images.  Photos you’ve already uploaded to your profile will also be displayed at this higher resolution.

Focus on the Photo

After we launched the first version of the photo viewer earlier this year, we received feedback from many of you and have made changes based on it.  Today, we are rolling out a more streamlined photo viewer that features a cleaner interface that makes it even easier to enjoy your photos. The light box is now set against a simple white background that puts more of the focus on the photo, and less on the surrounding frame.

These new features will be gradually rolling out to everyone over the next few days.

Facebook has decided to shut down Facebook Deals, its four-month-old Groupon competitor.

“After testing Deals for four months, we’ve decided to end our Deals product in the coming weeks,” Facebook told Reuters in a statement.

The product, which launched in late April, was an attempt to bring the popular daily deals phenomenon to Facebook’s 750+ million users. It launched in San Francisco, Austin, Dallas, Atlanta and San Diego, but quickly rolled out to other cities.

The market for daily deals has become more competitive in recent months, however, and many are questioning the entire business model in light of Groupon’s questionable financials.

“We think there is a lot of power in a social approach to driving people into local businesses,” Facebook said in its statement. “We’ve learned a lot from our test and we’ll continue to evaluate how to best serve local businesses.” We have reached out to Facebook for more information.

Facebook garnered more than 1 trillion pageviews per month in June and July, according to data from DoubleClick.

The Google-owned ad network found that Facebook received approximately 870 million unique visitors in June and 860 million in July, exceeding the known number of users by more than 100 million.

Each visitor averaged approximately 1,160 pageviews in July and 40 per visit — enormous by any standard. Time spent on the site was around 25 minutes per user.

Meanwhile, another third-party study indicates that Facebook activity is declining, a suggestion that the social network has firmly dismissed.

We’ve reached out to Facebook to confirm the numbers and will update this post accordingly.

For those who enjoy games on Facebook, we’re launching new features to make it easier to find new games and play with friends.

A new game ticker

When you’re playing games, you’ll now see a separate stream of your friends’ game activity, scores and achievements in a ticker. The best way to find new games is through friends, and now you’ll have more opportunities to see what they’re playing.

Maybe your best friend has started playing Sims; your roommate has a new high score on PacMan; or your mom and sister have taken up Words With Friends. Simply click on a story and you can start playing the game yourself.

You can now control who can see these stories for each individual app in your Settings. If you want friends to see you’re playing one game but not another, you can change that. You’re also able to limit visibility directly from the ticker by clicking “X” on a story to remove it.

More room to play

We’re also introducing a bigger screen for game play so you can have a more immersive experience. You’ll begin seeing games that can expand to full screen, such as CityVilleZoo World,Monster World, and Mystery Manor in the coming days.

Bookmark your Favorites

If you use a lot of apps or games, you can now keep the best ones at the top of your bookmarks on your homepage. To add a new favorite, click the menu next to the bookmark. You can also rearrange, remove, and edit settings from the same menu.

Whether you like sports games, word games, strategy or classic games, they are all better when played with your friends. We hope these updates make playing games on Facebook even more fun.

thedailywhat:

Status Update of the Day: Safety Bear says: Standing in a flooded basement with the electricity running is a big bear-sized no-no.
[@deucegambles / hhs1992 / rillawafers / ratsoff.]

thedailywhat:

Status Update of the Day: Safety Bear says: Standing in a flooded basement with the electricity running is a big bear-sized no-no.

[@deucegambles / hhs1992 / rillawafers / ratsoff.]